简介
乔布斯回到苹果后领导制作的广告片，配音由他亲自完成。
Think Different源自当时IBM的经典Slogan：Think。
鼓励人们去勇敢尝试，改变世界。世界因敢于突破的人而进步发展。
片中的人物有：爱因斯坦、鲍勃迪伦、马丁路德金、理查布兰森、约翰列侬、巴克明斯特福勒、托马斯爱迪生、莫哈默德阿里、泰德特纳、玛丽亚加拉斯、甘地、阿美利亚伊尔赫特、希区柯克、玛莎葛兰姆、吉姆汉森、德莱特、毕加索。
片中文案：
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them,
quote them,
disagree with themdisbelieve them,
glorify or vilify them.
About the only thing that you can’t do is ignore them.
Because they change things.
They invent.
They imagine.
They heal.
They explore.
They create.
They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think that they can change the world,
are the ones who do.
“致疯狂的人。他们特立独行。他们桀骜不驯。他们惹是生非。他们格格不入。他们用与众不同的眼光看待事物。他们不喜欢墨守成规。他们也不愿安于现状。你可以认同他们，反对他们，颂扬或是诋毁他们。但唯独不能漠视他们。因为他们改变了寻常事物。他们推动人类向前迈进。或许他们是别人眼里的疯子，但他们却是我们眼中的天才。因为只有那些疯狂到以为自己能够改变世界的人……才能真正改变世界。”
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